We've Rebranded
Here at Instalec we've always believed in creating business advantage for our customers, innovative solutions and a friendly value added service. But we weren’t convinced that these values were shining through clearly enough – to our team of staff, our customers, or our suppliers. We pride ourselves on being extremely passionate about what we do, and so last year, we took the decision to set about revitalizing the way we looked and how we communicate with people.
We worked closely with branding experts to talk about what our current brand said about us, and what we wanted it to say. We had many conversations with our customers, suppliers and our staff. We then took all of these findings to a brand workshop and concentrated our ideas into a set of core values that we wanted to live by.
Feeling quite pleased with our efforts so far, we then turned our attention to what we as a company look like. We put a lot of work into coming up with a brand new logo that we feel reflects us as a whole, and captures our energy and passion. Our new logo bred a brand new colour palette and imagery, which means that you’ll notice changes in all of our new quotes, stationery, signage and vans.
Finally, we decided to change our tone of voice in our written communication, making it a much closer reflection of how we really talk and our friendly nature. We hope you like it.